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Our story

Founded in 2021, Otto was built to on the principle that high quality financial guidance should be accessible for all. Worsening financial complexity and sky-high costs of living drive us to deliver more and help our users. Otto helps cut through the noise and empower people to focus on what's most important to them. 

Since its inception, Otto has been backed by world-class investors and continues to innovate by delivering a truly next-generation client interaction experience.

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Financial health is fundamental to overall wellbeing 

Otto is revolutionising the financial landscape by democratising access to financial health through its next-generation client interaction platform. Otto is empowering individuals from all walks of life and leading businesses across the globe to make informed personal finance decisions, paving the way for greater financial inclusion and prosperity for everyone.

Meet the Founders

Otto was founded by CEO Jan Thomas and CPO Madeleine Debney. Since being founded, Otto has grown into a diverse and global team headquartered in London.  

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Jan Thomas

CEO & Co-Founder

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Madeleine Debney

CPO & Co-Founder

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Otto is supported by a world-class group of investors that believe in our mission to democratise access to financial health. 

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Our experiences come from...


Want to help shape the future of finance? 

We still have a lot to build, so head to our careers page if you want to be a part of our journey.

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